Last month I published what turned out to be a rumour—that Corona beer sales have nosedived because of coronavirus associations.
Turns out I was wrong! Constellation Brands, which owns Corona, saw a 9% rise in stock value last week. Although the COVID-19 pandemic has shaken things up a bit for Corona (including brewery closures in Mexico), there is apparently enough inventory to weather the crisis. According to Constellation, more than 85% of Corona sales are made to individual buyers, not bars or restaurants, so sheltering in place won’t harm it too much.
A garbage beer that’s losing market share because of name-brand association
Countermeasure: lime to hide the taste
Strength: usually mild; stronger if you’re older
Strength: usually mild; stronger if you have 10
Symptoms: sore throat, fever, shortness of breath
Symptoms: bad taste in mouth
Despite such helpful distinctions, Corona continues to be maligned for all the wrong reasons.
Lest we heap scorn on people for being turned off Corona beer not because it’s crappy swill but because of name-brand association, remember the fate of Ayds candy. Some people think Corona should change its name.
That said, if you put a Corona in front of me (and opened it for me), I would drink it.
What do you think Corona should change its name to?