LBHQ is impermeable to the world—but not to booze

My fellow inebriates,

British Columbia is opening up very slowly, but my parents are not. We remain in lockdown at LBHQ.

No one’s allowed to visit me, but if I can persuade someone to drop alcohol off, we will accept it.

Anyone?

Corona continues to do just fine thanks to my neighbour

My fellow inebriates,

Last month I published what turned out to be a rumour—that Corona beer sales have nosedived because of coronavirus associations.

Turns out I was wrong! Constellation Brands, which owns Corona, saw a 9% rise in stock value last week. Although the COVID-19 pandemic has shaken things up a bit for Corona (including brewery closures in Mexico), there is apparently enough inventory to weather the crisis. According to Constellation, more than 85% of Corona sales are made to individual buyers, not bars or restaurants, so sheltering in place won’t harm it too much.

Looks like one of my neighbours is helping.

D2012 Corona empties

Liquor sales trend upwards along with COVID-19

My fellow inebriates,

BC’s government has included booze stores on its list of essential services and it seems shoppers agree. Booze sales are up 40% since the COVID-19 crisis began.

Not only that—buying patterns have changed.

 

D2003 liquor sales trends

Bigger is better these days.

Fortunately there’s plenty of booze on the shelves, so we’re not seeing toilet-paper-style fights. But there’s a slight air of panic in my local booze store as we customers position ourselves two metres apart and transact through a plexiglass shield. No wonder we feel like drinking.