STANLEY PARK BRUN—Delivered into my grateful paws

When a rep from Stanley Park Brewery emailed me promo materials for its seasonal dark ale, I thought I was being punked. Because, if you ever wanted to transport a small bear from semi-hibernative winter depression to crazed Joyeux Noel by appealing to his “writer’s ego” and then dash his spirit by announcing it was a hoax, that’s how you’d do it.

So I was both awed and frightened by the email. But mostly manic—I was so excited that I replied to myself instead of to the rep. If I hadn’t cc’d my mum, who did manage to respond to Stanley Park Brewery, my blathered thanks would have gone nowhere except my own inbox. 😉

Several days of fretting ensued. Perhaps, I thought with increasing paranoia, my mother is in on the hoax.

DSCN2714But it was the real deal, my fellow inebriates. Yesterday afternoon I acquired a sixpack of STANLEY PARK BRUN, a Belgian-style winter ale crafted by Canada’s first “sustainably-focused brewery.”

What does this mean?

It starts with a big-ass wind turbine that powers the brewery. While this is the primary way Stanley Park Brewing reduces its carbon footprint, the devil is in the details, and they’ve got those covered too:

  • Advanced mash tuns reduce energy consumption and effluent production.
  • An advanced boiling system curbs evaporation.
  • The separation of kettle from whirlpool further reduces effluent by streamlining the efficiency of each.
  • Wet milling maintains husk integrity to further curtail effluent outflow.
  • A malt-cleaning process improves efficiency by removing non-brewable materials.
  • Beer is transported in lightweight stainless-steel kegs, lowering fuel demands.

DSCN2716If you think I’m singing the praises of Stanley Park Brewery because they invited me to review their beer, you’d be only partially right. You see, they sent a bunch of interesting marketing materials, which I gratefully read, and which made me all the more excited to sample the product. The super-efficient measures they’ve taken to produce STANLEY PARK BRUN, it turns out, also contribute to higher product purity by eliminating “off” flavors that hitchhike along with crushed husks, unwanted proteins (I’m thinking they mean bugs), and residual hop material.

Okay, so the marketing materials are pitched just right for this gullible little bear who fell in love with the courier driver simply because he had beer-related propaganda for me. I almost kissed him on the mouth, friends, and most human beings don’t like that.

How does STANLEY PARK BRUN taste?

Think Belgian-style ale, and you might expect orchard fruit, possibly over-ripe, with typical Belgian sour notes. Think brown ale, and you might expect uncomplicated sweetness. Think either, and you might expect more alcohol than 5.1%.

That accessible, approachable 5.1% is really my only quibble with STANLEY PARK BRUN. If a Belgian-style ale is going to occupy my fridge, I want to get hammered on it. But ultimately I was content with a warm buzz.

brunMoreover, the feared rotting fruit was not a factor. If anything, STANLEY PARK BRUN hints at fruit—and not sour cherries or pears that have been lying on the ground for a month, but nicely contained raisins and other dried-fruit flavors taking a subdued position behind nuts, cocoa, and warm bakery notes. At 18 IBU this beer is friendly—no hop-bullying here, just warm, well-balanced malt with a lovely dark-amber hue.

The effervescence was a surprise. Usually brown ales offer a little less fizz, but STANLEY PARK BRUN is sparky, a not unwelcome quality. It plays a bit of a trick in terms of mouthfeel, though, making the ale seem a little thinner than it actually is. After sitting in a glass for a while, the beer’s true texture reveals itself as a smooth, lingering palate-coater with interesting Belgian-style harmonics in the finish.

Does beer taste better when the bear drinking it gets treated like a real reviewer?

Maybe…just maybe. More to the point: I don’t usually call the shots when it comes to LBHQ beer purchasing. (Surprising, right?) They don’t allow bears in the liquor store, which means I rely on the kindness of my parents to buy beer, and sometimes they just trail around the liquor store and then walk out undecided (with nothing!). Stanley Park Brewery’s kind suggestion that they try its brown ale meant that, just for one day, I didn’t have to beg my parents to choose a beer. Just for one day, I could be an independent bear choosing a Belgian-style brown ale for us, and become the magnanimous pourer for my parents (who are allowed only one each). My immeasurable thanks goes to Stanley Park Brewery for salvaging my fragile ego and validating the whole LBHQ enterprise.

My Christmas ham is spam

My Fellow Inebriates,

‘Tis the season for manger scenes. I haven’t posted one since last year, but a friendly spammer visited to tell me she’d seen one featuring liquor bottles. And get this—the whole thing was an ad for Liquorstore Bear. OMG!

I saw an ad for liquorstore bear for this Christmas season, I found it to be in very poor taste!! The ad had liquor bottles placed to create a nativity seen, including one in a manger to represent my Savior!! I found this to be extremely distasteful and offensive! There are just so many other things you could have done in order to advertise for this season! If you need help in your advertising department, feel free to contact me! I assure you I can do much better than that for any season! Extending you wishes for a very Merry Christmas, and of course, a Happy New Year!

I don’t run any ads, people. The enterprise just isn’t that large. But last year I did run the pic Teena is talking about.

I have no idea where this Liquor Nativity came from. Someone posted the pic to my Facebook wall. Anyone who wants to take credit, maybe you can talk to Teena (and she can sell you some advertising).

I have no idea where this Liquor Nativity came from. Someone posted the pic to my Facebook wall. Anyone who wants to take credit, maybe you can talk to Teena (and she can sell you some advertising).

As heartening as it is to be pitched on advertising and chastened for blasphemy in the same missive, Teena’s objections to the Liquor Nativity seemed a little automatic and underexamined. And since I hadn’t drunk anything interesting to write about, I was happy to find myself with a topic.

What makes an alcohol nativity scene offensive as opposed to one made of clay, wood, plastic, or glass? What assumptions could Teena be bringing to the table (or stable)? Does the medium used to create the artwork carry connotations, and if so, are those connotations incompatible with piety?

The media in this case are bottles of Absolut, Jagermeister, Cutty Sark, Jack Daniel’s, etc. None of these products had been invented in the year 0, although Jesus Christ notably made wine from water at a wedding in Cana.

navitity2One of our neighbors’ lawns has a manger set-up with inflatable figures that glow in the dark. These undoubtedly were invented well after the year 0, and not until last century did blow-up figures develop their own arguably irreverent connotations. The neighbor’s display is okay, right? Or should I email him saying his lawn ornaments remind me of inflatable sex dolls? Or that I’m worried about the Lord being detached by vandals and punted around the yard?

As for other artistic media, if someone fashioned a nativity scene out of clay, and the clay turned out to be not clay but fecal matter, but you couldn’t tell…well—is the end product offensive?

Teena might well argue that intention is everything, but how can she know what the artist’s intention really is?

  • To draw an association between Jesus Christ and alcohol?
  • To draw an association between Jesus Christ and heavily marketed products—i.e., consumerism? (Doesn’t Teena work in advertising?)
  • To make a statement about an access of reverence in any situation, particularly in a modern world where products such as Jim Beam are more readily visible than, say, fishing nets and chalices?
  • To get people talking about the nativity?
  • To poke fun at people who think they know what God approves and disapproves of?

I’d venture that person who constructed the Liquor Nativity scene was probably not indifferent to religion. This was surely a person who wanted to make a statement about it. Can Teena be fully confident of what that statement was?

As I mentioned to her, if I ever encountered such a scene, it would quickly be short a wise man or a shepherd 😉

But seriously, being offended is a choice. It is Teena’s choice to be offended, especially since the offence depends upon assumptions about the artist’s intent as well as, puzzlingly, the notion that God condemns the consumption of alcohol. Has Teena even thought about what she objects to exactly?

I would have let her comment be, but she wasn’t just commenting on the manger; she was trying to sell me advertising. LBHQ is a live-and-let-live outfit, with room for all beliefs—but the over-punctuated gist of Teena’s note was to plug her own services, all the while objecting that her Savior was not being respected. Unless Teena believes there are multiple Saviors (do you think she believes that, MFI?), Teena believes those who do not embrace her Savior are not saved. That they will suffer everlasting hellfire. Maybe I should be offended by that.

I don’t expect to hear from Teena again; someone else will buy her advertising help and they can rap about religion to their hearts’ content. Being a bit of a furry asshole, though, I left her with a postscript:

All world cultures with access to grain and reasonably abundant water have made alcohol. That’s far more cultures than worship Jesus Christ.

“What the hell is your blog about anyway?”

 

XY AXIS OF PARENTING ALCOHOL copy

the inescapable intersection