SMIRNOFF Vodka

My recent adventure with my good friend Glen Bear and a mickey of POLAR ICE vodka was certainly a good time. Enormous Glen, who could probably take down a baby walrus, totally lost control in our house and caused a lot of damage. So I thought I’d include him in my next vodka tasting because it was so much fun.

Next on my list: SMIRNOFF vodka, a new-world product based on an old-world recipe. A readily available and affordable vodka.

But first I needed to Glen-proof the house. You see, my parents had told us they don’t want to go to JYSK to replace things that we wreak while inebriated. They just want our house to stay peaceful and keep standing. They really didn’t want Glen involved. To be honest, they didn’t want me sampling vodka either, but I told them I was going to get famous as a vodka reviewer and make them rich. I said I was going to be a Useful Animal and monetize my website by featuring thoughtful reviews that people would seek out.

They countered that I might do better to peddle my ass downtown.

I countered that I do not even have a working anus.

And so I was allowed to have a vodka tasting, as long as I kept it civilized and avoided breakage. They urged me not to include Glen Bear, but I really like him, so I promised we’d be careful. But you know how polar bears are.

Actually, polar bears are in deep trouble. Two-thirds of them are expected to disappear by 2050 due to habitat loss caused by global warming. They are officially a Threatened Species under the Endangered Species Act.

I wasn’t sure if this was a reason to give Glen vodka or not, but the SMIRNOFF bottle was sticking innocently out of its paper bag, calling to us. It was the one with the red label, the bottom-shelf variety that’s ubiquitous at bars and restaurants.

So how does it taste?

The first sip is inoffensive and almost flavorless but is followed by an acrid, saliva-evaporating throat-burn. It demands a mixer, so we get ourselves some Tang. I look at Glen and think about his habitat getting inexorably warmer. A bear like Glen just wouldn’t know what to do about the ice floes receding, and vodka can’t help.

We continue to drink and find ourselves accepting SMIRNOFF’S bitter notes, almost savoring them now that we’ve lowered our expectations. It does taste fine with Tang, and in a pinch you could use Mountain Dew or lemonade—anything with a sweet tartness to offset the bitterness. I wouldn’t do a greyhound, though.

SMIRNOFF has been pretty intuitive about the flavors it needs to mask, producing a full line of flavors that include citrus, blueberry, black cherry and who the hell knows how many others. The SMIRNOFF people know what they’re doing; they know their vodka isn’t top-tier, so they’ve made it pocketbook- and user-friendly. They’ve also tapped into the marketing genius of variety whereby competition can be harnessed within their own brand. When I think of this principle I think fondly of Malcolm Gladwell’s talk on marketing. I like his hair so much; it is at least as undisciplined as my fur.

So, what kind of shape is our house in?

Well, it looks like a freaking bomb hit it, but that’s because my mum is too busy doing my typing to clean properly. She has to; my paws are more like little nubs than hands, and I don’t have any patience. I just want to be famous, one drink at a time. Oh, yeah, and my mum is lazy.

And how is Glen doing?

Glen lumbered off after one or two cocktails. He wasn’t too excited about SMIRNOFF, but worse still, he’d had no idea about polar bears being threatened, and he was totally freaked out when I told him. I said the two of us should do something for polar bears, like send them money or tell people about global warming. A big guy like Glen Bear, who can pack an Arctic seal under one arm while yanking at a helicopter pontoon, shouldn’t be lying around cowering and retching up orange-tinted SMIRNOFF. We should be parlaying our web infamy into charitable activities.

So we’ll start by encouraging our readers to click on the World Wildlife Fund widget on the right. It’s one small action to show we care about the environment. Go ahead—do it! And then grab yourself some Tang and SMIRNOFF.

Monday morning pick-me-up

My Fellow Inebriates,

I’m a big fan of Drinks Mixer, so I often find myself there on Monday morning looking for a pick-me-up. The question is, am I going to acquire any gin anytime soon?

You see, the random drink function on Drinks Mixer has commanded me to fix myself a Dick Cheney shooter. Now, this is a relatively new drink, originated by ShotDrinks.com eponymously after a certain hunting incident in the US, and containing these ingredients:

  • 1 part gin
  • 1 part lemon lime soda
  • 1/2 part rum
  • splash grenadine

Instructions say to use just enough grenadine to give the drink a reddish tint, not make it as “red as the blood that Dick Cheney inflicted on his hunting partner.” Ouch!

I don’t have any grenadine, so my drink—should my gin arrive today—is going to be bloodless, which is fine, because blood really, really freaks me out. Also, I don’t have a clue who Dick Cheney is. I’m just a bear, after all.

I spent a few minutes trying to contact him this morning but learned he is uncontactable (is that like “unaccountable”?). I thought, if I managed to get hold of him, I would ask him to send me some gin. But then I started worrying that he might have some bear-hunting experience and come after me. I would probably be easier to hit than a quail but slightly more difficult than Harry Whittington.

I started worrying about bears getting shot, then, and went ahead and resorted to drinking leftover Malibu, my fallback in a household where liquor shopping is not sufficiently prioritized and my cries for spirits go heedless. And through the Malibu blur I started wondering how I could help animals, especially animals staring down the barrel of a gun, punk animals who don’t feel so lucky. So I dicked around with my site a bit and learned that I could add a charity area that you guys can click on to support animals. I’m excited about being able to support the World Wildlife Fund, and I hope you’ll do your bit and click your support as well. Cheers, friends!