CUERVO, or my liver? Why not both?

My friend Stevie mentioned today that he needs a new liver. I do as well, along with a raft of other organs that don’t come stock with furry little bears, so I thought I’d check the Internet to see what our chances are.

Research makes me thirsty, so I asked my mum to buy some tequila while she was out picking the five-year-old up from school. She said (in addition to “no”) that my site was becoming a big misadventure and that our family is lucky I have so little influence, otherwise we’d be getting hate mail.

I told her about the afternoon’s research angle: cultivating replacement organs for people who desperately need them. It seemed to me that the whole subject area really suggested José Cuervo.

She said, repetitively, that she was going to shitcan my whole enterprise if I made fun of people with incurably degenerated livers.

I said I was figuring out how to fix people with bum livers, and even if I didn’t learn how, the 13 healing skulls I learned about after drinking a bottle of CRYSTAL HEAD VODKA would be convening about a year from now to heal everybody. Ergo, my research was just for fun, just like all longevity research. Why strive to prolong our lives when the Apocalypse is just a year away or so?

But as soon as a subject of discussion becomes a little technical, my parents tune out. I really had a jones for CUERVO GOLD. There’s something so appealing about its artificial golden-amber color and slight wood-ash aroma. People disparage this tequila for being a mainstream market bully, and it probably is, but it makes the most bad-ass margarita ever. Why is that?

Well, it’s honestly not very good tequila. So you don’t feel guilty throwing copious amounts of it into your blender and pureeing the hell out of it. There’s nothing delicate about it that’s going to get ruined by throwing limes, strawberries and any other random things into it. If it were more of a subtle sipper you’d feel profligate for camouflaging such precious liquid underneath a fruit orgy. But it’s definitely not subtle.

So CUERVO GOLD is great for margaritas because it’s not a sipping tequila, but you have to use it for something because you can’t have it burning a hole in your liquor cabinet, and margarita mix hides it admirably. The other excellent use for CUERVO GOLD is the body shot—again, because that by definition involves all sorts of other distracting flavors and sensations that render the actual taste of the product relatively unnoticeable.

OMG, WTF is that?

If you have margaritas and body shots constantly for many years, you will probably need a new liver. That’s okay, because scientists are making a lot of progress. They can take a donated liver that nobody’s using any more, bathe it in detergent to remove its own cells, then use what remains as a scaffold to seed a patient’s own cells, grow it a while, take out the patient’s malfunctioning liver and stuff the new one in. Voila!

This is a great reason to drink more CUERVO. The first sip is overwhelmingly fragrant, with a petroleum mouthfeel—an impression that recedes to secondary status as the agave elixir burns the throat. This is one of my very favorite forms of liquid pollution.

So what chance do Stevie and I stand of getting new livers? No one from Wake Forest University, where they’ve taken testing to the animal stage, was available to take my call, so I asked my mum. She said any doctor considering implanting a patient with a new liver would screen that patient to make sure he/she didn’t plan to poison it with alcohol. Snap!

So I guess that’s that. Stevie and I will have to get out our haloes and practice looking angelic if we want to be candidates for new livers. I know he can do it. As for me, my mum says I’m fucked sure to be rejected for a liver, but she’ll sew me a new one full of lentils if needed.

If you’re reading this, Santa…

I don’t enjoy getting hosed by retailers at any time of year, but the festive season seems the most predatory. When I heard on the radio this morning that one-sixth of all gift cards go unredeemed, I was jolted into sobriety. One-sixth! That’s a lot of languishing gift cards—between 8 and 10% of all gift cards purchased.

Across North America, that’s over $8 billion dollars that’s been paid to retailers and never exchanged for goods. Talk about money for nothing!

Gift cards were on my mind because my mum was reading my list for Santa, and she said: “Why don’t you just ask Santa for a gift card so he doesn’t have to waste his time hunting for bizarre alcoholic products?”

Well, I would never want to put Santa out or embarrass him by asking him to wheel a cart full of Malibu around his local booze shop, so I thought my mum had a pretty good idea there. But then this radio report made me paranoid! What if… What if Santa brought me my card, but it got lost in the wrapping paper on Xmas morning and thrown away? OMG. What if somebody else picked it up by mistake and took it away with them? OMG! What if my parents, in their parental way, put away my gift card for safekeeping and forgot about it? OMG!!

According to statistics, there are about $300 worth of forgotten gift cards lying around in the average North American’s sock drawers. What do retailers think about this?

Capable of forgetting to use a gift card? I'd say so.

Well, when gift cards first became popular, retailers did worry about cards going unredeemed—but strictly from an accounting perspective. So they programmed them with expiry dates. If you forgot to clean your sock drawer for too long, then tried to buy a toaster at Sears with an old card, you were out of luck. Finally regulations were introduced prohibiting retailers from selling these suicide gift cards. And retailers weren’t too sad because they realized they were raking it in regardless of whether they programmed the cards to expire or not.

But how do retailers feel about their customers spending money but getting nothing in return?

Yo, they totally love it!! This has become an industry unto itself. Take Best Buy, a place that specializes in hosing customers by placing loud price tags on things so they look like they’re on sale when in fact they’re not. In 2006 they profited $43 million dollars from unredeemed gift cards.

All of this worried me. But my mum said she was sure I’d pester her so hard to use the card that it wouldn’t get forgotten. I guess that’s true.

So Santa, if you’re reading this, you can send a gift card if you like, so I can buy my own Goldschlager, Bacardi white rum, Bacardi 151, blackberry brandy, strawberry liqueur, banana liqueur, Hypnotiq, Malibu, Pernod, champagne, melon liqueur, Bailey’s, Crown Royal, Frangelico, peppermint schnapps, Kokanee, Capistro and Domaine D’or. But please bring some Broker’s Gin because we don’t have any at our liquor stores in BC, and Julia Gale of Broker’s didn’t offer to send me any. Oh yes—and that tequila that comes in a gun-shaped bottle. I want to try that.

Yours truly,

Liquorstore Bear

CRYSTAL HEAD—Vodka for the End of Days

My Fellow Inebriates,

Have you ever woken up with a surprise in your bed? Typically I wake up with all sorts of things in my bed, but my favorite discovery this week was a bear-sized bottle of CRYSTAL HEAD VODKA.

What’s interesting about vodka connoisseurs is the value they place on the spirit being without taste. The most prized vodkas taste like nothing and disappear without a trace into mixers such as tonic and orange juice. This is what makes vodka so dangerous. You keep tasting your hi-ball to see if you can taste the vodka, and if you can’t, you add more. Next thing you know…well, you know.

I wondered whether CRYSTAL HEAD, a brainchild of “invisible world” enthusiast Dan Ackroyd, would impart that throat-parching edginess that is the hallmark of cheaper vodkas, or whether, with its sizeable price tag, it would be a bit more refined. My mouth is already furry inside, so I’m fairly forgiving of vodkas that evaporate one’s saliva, but I still wanted to see where this peculiar skull would land on the vodka spectrum.

The best test is the straight sip, so I sat up in bed and got to it.

"Now, if only someone would hollow me out and fill me up with vodka."

The skull-shaped bottle references the great mystery of the 13 crystal skulls from ancient legend. Many believe there is a connection between the skulls and the upcoming End of Days. Each of the 13 skulls carries a distinct type of knowledge, and together the posse form a repository of unimaginable power that will be unleashed in the Apocalypse.

So obviously CRYSTAL HEAD vodka makes a powerful breakfast.

The smell is neutral, perhaps a little citrus despite the advertised lack of citrus oil in the vodka’s production. The first sip is sharp—not as smooth as expected, but it settles down in the mouth, finishing in an almost imperceptible vanilla sweetness. The mouthfeel is jagged and edgy, amplified by an acetone quality that seems to magnify with each sip.

I decided to lurch downstairs with my freaky skull and try a lemonade mixer. The kids asked me what was doing with their lemonade, and I told them I was making it extra yummy.

Filtered through Herkimer diamonds. Can you even do that?

But it wasn’t. Far from disappearing into the lemonade, CRYSTAL HEAD seemed to crackle through it like with chemical harshness, that acetone taste redoubling in spikes that hurt my teeth. I loved it. It was the best way to wake up ever, and I’m grateful to my (yes, my) wonderful friend Pixie for a mind-altering taste trip that absolutely launched me out of my comfort zone. Drink up, people, the end of the world is coming sooner than you think.