HEINEKEN Lager—but DON’T read this if you’re underage

Tweet from HEINEKEN today:

“Thanks for following! Our content is intended for people of Legal Drinking Age so please don’t share it with those who aren’t. Cheers!”

I’m really glad HEINEKEN reminded me about this. I would never want to divulge the existence of alcoholic beverages to people under legal drinking age. To the best of my knowledge, most teenagers are unsullied by any awareness of beer. This is good for North America, because knowledge is dangerous, and knowing about beer could be a gateway for knowing about wine, and vodka, and tequila. OMG.

Drink responsibly.

Teenagers already make a decent effort not to learn anything, so if HEINEKEN’s on track with this idea, shielding them from any information about alcohol should enable them to glide past its temptations—at least until Dad buys them their inaugural 19th-birthday drink at the bar, little knowing they’ll have a dozen more with their friends later and need their hair held back over the vomit-gulping toilet.

I wonder if HEINEKEN would apply the same logic to sex. Don’t tell teenagers about sex, and it won’t occur to them.

Now, to whom would this logic be logical? Oh yeah—half of North America. The half that overlaps with the young-earth and intelligent-design clubs.

Amsterdam's Red Light District (Wikipedia)

I shouldn’t really single out HEINEKEN; this is obviously a policy thing, a hedge against a litigious world where, heaven forefend, someone might sue them for sewing the seeds of drunkenness in the impressionable. It just hit a funny note for me because HEINEKEN comes from the Netherlands, whose Red Light District is internationally famous for liberalism about sex, drugs and drinking.

Getting to the point, what is HEINEKEN, and should we drink it?

When people think HEINEKEN, they think skunky. The skunkiest of popular beers, this lager nevertheless holds mainstream status. HEINEKEN pours yellow, fizzy and watery, the carbonation dissipating quickly. The fizz is essential to HEINEKEN’s drinkability, as whatever pleasant malty taste might be in there is playing second fiddle to the headlining aromas, so some fireworks are necessary to distract the mouth from the nose, or reconcile them, or something.

Knowing about alcohol leads to deviant behavior.

All that said, I really enjoy HEINEKEN. It reminds me of Amsterdam, where I’ve never been but where I expect I might find interspecies couplings like the one I sometimes enjoy with my girlfriend Dolly when she’s in the mood and her nose is plugged up.

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4 responses to “HEINEKEN Lager—but DON’T read this if you’re underage”

  1. annmariedwyer says :

    Oh, by all means assume teenagers cannot find their ways out of a paper bag with a map, a flashlight and a seeing eye dog. Someone really needs to kick the spirits industry in its upturned ostrich keister.

    Pass the Smirnoff…skip the rest 😉
    Red.

  2. Rachael Black says :

    Bear in regards to your last pic… Get a ROOM!

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