GORDON’S LONDON DRY GIN—Gin that tastes like gin

My Fellow Inebriates,

The house got turned upside down this morning in a search for this.

It was the umpteenth search for a teeny Chihuahua whose owner keeps stuffing it into small spaces and then freaking out when it’s AWOL for bedtime.

By the time Chihuahua was finally discovered in the car, it felt like gin-and-tonic time. And, while my mum informed me 10:30am was too early (arbitrary on her part, wouldn’t you say?) she did agree to break out the GORDON’S LONDON DRY GIN again this evening.

The $12.69 mickey in our freezer represents another infidelity to BROKER’S GIN and by extension its lovely Business Development Manager Julia Gale, a woman who once savaged her knee busting out on a dance floor to Love Shack by the B52s.

I know (I think?) I promised Julia I’d wait for her delicious gin to be reinstalled at our government booze store, but I’m not made of stone.*

It all started with BEEFEATER 24, a purportedly higher-end version of the famously juniperous BEEFEATER marketed as a tea-infused homage to the founder’s dad’s penchant for that beverage—but really a cagey gimmick to gain market share by offering options within its own brand. When I espied the new BEEFEATER variety I was briefly blinded by it and forgot that I was holding out for BROKER’S. But BEEFEATER 24, while enjoyable, is a bit of a departure from traditional gin, so it felt like a miss (in retrospect). A couple of weeks after it was finished, I told my mother we needed some normal gin so I could feel better—both about my breach of trust with Julia and about my delirium tremens—but she said no. She said we need to keep our booze spending down to a dull roar.

Luckily my mother is weak-willed; as soon as the thermometer surpassed 30° she relented and started considering gin of her own accord. But only a mickey! (For tasting purposes.)

Thus rationed, I requested GORDON’S because it struck me as a good baseline, standard-issue gin. Chances are, every other gin-based cocktail you’ve ordered at a bar has been made with Gordon’s; it has the widest reach of any gin. I really felt (Julia) that it would be quite an omission if I didn’t procure some.

GORDON’S isn’t the cheapest gin on the shelf but it’s one of only two available (in my hood) in a plastic mickey. This makes it fantastic for lurching around a parking lot with—a distinction it shares with the bottom-shelf Canadian gin GILBEY’S, which is the cheapest, and which my parents won’t let me review unless I manage to procure a free sample.

The last time my aging parents bought a mickey, they probably did so to spike a punch. That’s how weird the purchase felt, they said, although I think they were just bitching about taking “bear requests.”

Soooo…

  • GORDON’S LONDON DRY GIN—check
  • Plastic 375mL bottle—awesome
  • $12.69 price tag—almost as good as it gets
  • Limes—check
  • Superstore house brand tonic water—check
  • Expectations—low to middling

Little did we know last night how much of today would be devoted to hunting a three-inch Chihuahua. I think we should have had four ounces apiece, but we settled for two in tall tumblers with lots of ice.

Ahhhhhhhh!!!!

Not bad, not bad. Especially considering the slight weirdness of our BEEFEATER 24 experience (although not as weird as HENDRICK’S). GORDON’S serves up exactly what’s needed in a decent G&T. Good infusion, good balance—more than serviceable and thoroughly underrated by gin snobs. It is, after all, the world’s best-selling gin.

But it’s not for gin noobs! GORDON’S hits all the traditional gin notes, and it hits them hard. If you’re looking for a gin that doesn’t really taste like gin, GORDON’S is not for you. If you don’t really like the taste of gin, there’s a whole shelf of gins crafted for you, with bizarro tasting notes like “cucumber” and “nothing.” If all the bottles came to life after the liquor store went dark at night, GORDON’S would kick the shit out of those pretty gin bottles. And maybe BROKER’S would help it if it was ever reinstated in the store.

I know, I know, it’s silly to anthropomorphize the gin bottles. Next thing you know I’ll be imagining Chihuahua is a real dog.

* NEW MATERIAL ONLY. POLYESTER FIBRES. PLASTIC BEADS.

Girl Drink Drunk

I don’t know how I missed this Kids in the Hall skit when it originally aired. I must have been drunk.

Are there boy/girl drinks? And where do bears fit in?

My Fellow Inebriates,

I got some new tasting notes from my friend Michael:

With Michael's bear Gustav. Can you "own" a bear? Whose outfit is sillier?

right now i am tasting a white russian. it is creamy and girlish but slightly strong and very bearly. tooodles liquor store bear

One of the first things to go when you’re drinking any quantity of vodka is punctuation. Add some Kahlua and you can say bye-bye to your caps as well. Michael’s notes are my very favorite kind—when you are three sheets to the wind you can be totally honest.

The White Russian didn’t originate in Russia; but it contains vodka, hence the name. Add cream to a Black Russian and there you have it.

There are dozens of variations on this drink but the classic method is to pour vodka and Kahlua over ice cubes and then add half-and-half. It’s totally, totally, totally yummy.

Michael mentioned that the drink is “girlish,” which raises the question: Are there “girl” drinks and “boy” drinks?

Here at LBHQ we don’t go in for gender stereotypes so much as we do massive, unspecific overgeneralizations. To put it more honestly, I’m freaking scared that someone will hunt me down if I start spouting off about which spirits I like to wear a dress while drinking (and there are some). So instead here’s a sampling of personality traits and drinks to match.

White Russian, fave drink of "the Dude" Lebowski. Drinking makes us all better people.

BEER—You’re down to earth and easy to please. Sometimes you leave appliances in your yard.

COOLERS—You’re underage. Or maybe a sugar junkie.

BLENDER DRINKS—You like drama in your relationships. You also like loud, mechanical whirring sounds.

COCKTAILS—You’re purposeful and know what you want. To you, blender-drink fans are your bitches.

WHITE WINE—You’re optimistic but sometimes insecure. You’d like to be a nudist but you don’t know how.

RED WINE—You’re classic and confident but not very street-smart. For instance, you wouldn’t know how to shiv someone with a broken bottle.

SHOTS—You don’t like wasting time. Ideally you’d like to get naked right now.