My Fellow Inebriates,
Two nights ago my dad returned from a trade show with two bottles of DEAD FROG NUT BROWN ALE.
I’d been wondering where the hell my dad was. Often I can find him spread out (his work gear, not his junk) all over the dining room table, stressing my mum out with his tentaculate electronics, and offending us all by playing Pink Floyd’s The Wall out of sequence. But for the last week he’s been scarce.
I suspect he’s been wined and dined by suppliers this week, plied with swag far beyond the two beers he brought home. But we’ll never know. My dad has this effective trick of entering the house with his headset on, carrying on a conversation until the novelty of his arrival has worn off and everyone’s forgotten to ask him about his day. Repeatedly throughout the week, and well past the bedtime of the kids—who would ignore his phone conversation anyway and attack him—he’s entered mid-conversation, muttering away about terminations and racks and permits, and—seeing he won’t respond anyway—I’ve gone back to looking at the People of Walmart or trying on moustaches or whatever other productive thing I was doing before he came in. Effectively I’ve forgotten to interrogate him about this trade show and whatall’s been going on there. For instance:
Why only two beers?
Why NUT BROWN ALE particularly? Does he know that DEAD FROG markets an array of unusual brews (mandarin orange, pepper lime, toasted coconut)?—not quite targeted at craft beer geeks (too light, too lager-y) yet not targeted at the Molson Canadian crowd either. In fact, DEAD FROG has been a bit hit-or-miss when it comes to aligning with the increasingly divergent craft and mass beer markets, particularly with its 650-mL specialty brews, and would have found itself dead indeed had it not sought $500,000 in investment money earlier this year.
If my dad hadn’t been yammering into the headset I would have asked about DEAD FROG’s beer portfolio—did Dad have the option to scoop some other products for yours truly or was he just not interested? Did he have his fill of them at the show? OMG, would my dad do that without me?
Fact is, Dad might have picked the best of the bunch. DEAD FROG NUT BROWN ALE is a nice beer. Dark and almost cola color with a moderate-to-weighty mouthfeel, it carries a hoppy punch yet doesn’t distance itself from the warming, mellowing maltiness of a good ale. Crisp carbonation focuses the hop/malt intersection nicely. You can detect chocolate in the background plus the eponymous nuttiness, making for a solid, interesting brew that doesn’t cloy and isn’t so intriguing that it becomes annoying or precious. Paws up for sure. Or flippers or whatever.
With its recent cash infusion and wealth of marketing ideas, DEAD FROG, just one of three new brewers making a splash in British Columbia, evidently has some (frog) legs. If we all boost our drinking, we should be able to keep the frog alive.